Ajuved Roshan

Service · Technical SEO

Found on Google, for the right searches.

The technical groundwork that lets Google crawl, understand and rank your website: speed, indexing, structured data and local search, fixed by the person who can change the code.

01 · Overview

What is technical SEO?

Technical SEO is the part of search engine optimisation that happens inside the website: making sure Google can crawl every important page, understand what each page is about, and load it quickly for searchers. Content and links matter too, but without the technical base they work much harder for less.

It covers site structure and internal links, page titles and descriptions, indexing settings, sitemaps, redirects, duplicate pages, structured data (schema) and Core Web Vitals, Google’s measures of speed and stability.

Because I build websites, I fix these issues directly in the code instead of only sending a report. For local businesses, it pairs well with the steps in my local SEO guide for Google Maps.

02 · Audience

Who it's for.

  • Sites with low trafficWebsites that rarely appear on Google for the services they offer.
  • Slow websitesPages that fail Core Web Vitals on mobile.
  • After a redesignSites that lost rankings after a rebuild or migration.
  • Local businessesClinics, shops and services competing in Dubai searches.

03 · Value

Why it matters.

If Google cannot crawl or understand a page, it will not rank, no matter how good the content is. Many sites lose traffic to simple issues: blocked pages, duplicate titles, broken redirects or slow loading.

Fixing the foundations helps every page at once, and makes content and advertising more effective because visitors arrive at a fast, clear website.

01

SEO audit & fixes

A clear list of what holds your site back, in order of impact, and then the fixes.

  • Crawl and indexing audit
  • Titles, descriptions and headings
  • Broken links and redirects
  • Duplicate and thin pages
  • XML sitemaps and robots.txt
  • Search Console setup
  • Search Console
  • Rank Math
  • Screaming Frog

02

Speed & Core Web Vitals

Faster pages rank better and convert better, especially on mobile.

  • LCP, INP and CLS fixes
  • Image and font optimisation
  • Script and plugin clean-up
  • Caching and CDN
  • Server response time
  • Before and after reports
  • Core Web Vitals
  • PageSpeed
  • CDN

03

Schema & local SEO

Help Google understand who you are and where you work.

  • Organisation and service schema
  • FAQ and article schema
  • Google Business Profile tips
  • Local pages and NAP consistency
  • hreflang for bilingual sites
  • Internal linking
  • Schema
  • Local SEO
  • hreflang

Process

How it works.

Four clear stages, one person from start to finish.

01 · Audit

Find what matters.

Crawl, speed and Search Console data reviewed together.

02 · Prioritise

Biggest wins first.

A short plan ranked by impact and effort.

03 · Fix

Changes made in code.

Fixes applied directly, not just reported.

04 · Measure

Track the results.

Rankings, clicks and speed followed in Search Console.

04 · Pricing

What affects the price.

Every project gets a fixed price and timeline in writing before work starts. These are the main factors that shape it:

  • Size of the siteNumber of pages, posts and products to audit.
  • PlatformWordPress, Shopify or custom code.
  • Depth of fixesQuick wins only, or full structural changes.
  • Speed workHow much optimisation Core Web Vitals need.
  • Ongoing supportOne-off fixes or monthly monitoring.

05 · Deliverables

What you get.

  • A clear audit ranked by impact
  • Fixes made directly on the website
  • Titles, descriptions and headings improved
  • Schema and sitemaps set up
  • Speed and Core Web Vitals improvements
  • Search Console set up and explained

Why work with me

One person, one standard.

7+ years

Building and running websites for businesses across healthcare, e-commerce, agencies and more.

80+ sites

Launched on WordPress and Shopify, on schedule and within budget.

99.9% uptime

Across the hosting and servers I manage for clinics and brands.

One contact

The person who designs your site also builds, hosts and maintains it. Nothing gets lost between teams.

Questions

Common questions.

Straight answers about technical SEO. Anything else, just ask.

Ajuved Roshan, web designer and developer in Dubai, UAE

Still have a question?Ask me directly — no sales team in between.

Technical fixes can be picked up within weeks of Google recrawling the site, but rankings for competitive searches usually build over several months.

My focus is technical SEO and site structure. I can plan topics and set up the blog so content you or a writer add is ready to rank.

Yes. I set up local schema, location pages and consistent business details, and advise on your Google Business Profile.

No honest SEO can guarantee rankings. I fix what is in your control and show you the progress in Search Console.

Technical SEO makes the website easy for Google to crawl, understand and load. Content SEO is about the words on the page and the questions they answer. Both work best together.

Ads stop when the budget stops, while organic rankings keep bringing visitors. A technically sound site also improves ad quality and lowers the cost per lead.

Let's get you found.

Send me your website and I’ll reply with the first issues I would fix.

Related: Web development · Website migration · Landing pages & leads