Ajuved Roshan

Service · Web design & UI/UX

Design that gets understood.

Websites designed around what your customers need to see and do, with a clear structure, a distinct look and layouts planned for mobile from the start.

01 · Overview

What is web design & UI/UX?

Web design is how your website looks and feels: layout, typography, colour, images and the small details that make a brand feel trustworthy. UX (user experience) is how easy it is to use: whether visitors can find what they need and know what to do next. UI (user interface) is the set of buttons, cards, menus and forms they actually touch.

Good web design starts with structure, not decoration. I first map which pages you need and what each page has to answer, then design wireframes, and only then the visual layer. That order keeps the design focused on enquiries and sales instead of on trends.

Every page is designed for mobile and desktop together, in English and Arabic where needed, as one system of reusable components. That keeps the site consistent as it grows. If you are still comparing designers, these questions to ask before hiring a web designer will help.

02 · Audience

Who it's for.

  • Brands that look datedA refreshed look that matches the quality of your products or services.
  • Sites with low enquiriesClearer structure and calls to action so visitors know what to do.
  • New launchesA distinct visual identity on the web from the first day.
  • Bilingual businessesDesigns planned for English and Arabic layouts at the same time.

03 · Value

Why it matters.

Visitors decide within seconds whether a website feels credible. A clear, professional design builds trust before anyone reads the details, and a good structure means fewer people leave without contacting you.

Design also affects SEO and speed: clean layouts, readable text and sensible headings help Google understand the page. If your site gets traffic but few leads, these reasons a website gets no enquiries are a good starting point.

01

Structure & wireframes

Before colours and fonts, the structure: which pages you need, what each one must answer and where the enquiry buttons go.

  • Sitemap and page goals
  • Content hierarchy
  • Wireframes for key pages
  • Mobile-first layouts
  • Call-to-action placement
  • Review rounds with you
  • UX
  • Wireframes
  • Figma

02

UI design & brand look

A visual system that fits your brand: type, colour, spacing and components, designed once and used everywhere so the site stays consistent.

  • Type and colour system
  • Buttons, cards and forms
  • Desktop and mobile designs
  • Image and icon direction
  • Motion and hover details
  • Design files you keep
  • UI
  • Figma
  • Design systems

03

Bilingual & accessible design

English and Arabic layouts planned together, with readable contrast, clear focus states and text sizes that work for everyone.

  • Mirrored RTL layouts
  • Arabic font pairing
  • Colour contrast checks
  • Keyboard-friendly navigation
  • Readable text on mobile
  • Alt text and headings
  • RTL
  • Accessibility
  • WCAG

Process

How it works.

Four clear stages, one person from start to finish.

01 · Discover

Goals before layouts.

Who visits, what they need and what makes them contact you.

02 · Structure

Pages that answer questions.

Sitemap and wireframes agreed before any visual design.

03 · Design

One system, every screen.

Desktop and mobile designs with real content, reviewed together.

04 · Build

Shipped as designed.

Built pixel for pixel in WordPress, or handed to your developer.

04 · Pricing

What affects the price.

Every project gets a fixed price and timeline in writing before work starts. These are the main factors that shape it:

  • Unique page templatesHome, service, about and contact layouts each need their own design.
  • Design depthA simple clean look versus custom illustration, motion and detail.
  • Brand assetsWhether a logo, colours and fonts already exist.
  • LanguagesArabic designs need mirrored layouts and Arabic type.
  • Review roundsHow many feedback rounds are included before build.

05 · Deliverables

What you get.

  • Sitemap and wireframes for key pages
  • Desktop and mobile designs with real content
  • A type, colour and component system
  • Design files you keep and can reuse
  • Built pixel for pixel, or handed to your developer
  • Accessibility and contrast checks

Why work with me

One person, one standard.

7+ years

Building and running websites for businesses across healthcare, e-commerce, agencies and more.

80+ sites

Launched on WordPress and Shopify, on schedule and within budget.

99.9% uptime

Across the hosting and servers I manage for clinics and brands.

One contact

The person who designs your site also builds, hosts and maintains it. Nothing gets lost between teams.

Questions

Common questions.

Straight answers about web design and UI/UX. Anything else, just ask.

Ajuved Roshan, web designer and developer in Dubai, UAE

Still have a question?Ask me directly — no sales team in between.

Yes. Every page is designed for mobile and desktop together, because most visitors in the UAE arrive on a phone.

Yes. I review what works today, keep the pages and URLs that rank, and redesign around them so you do not lose search traffic.

Yes. The design files and the style system are yours to keep and reuse.

Yes. I design within your logo, colours and fonts, and extend them into a full web system where the guidelines stop.

UX is about how easy the website is to use and whether it guides visitors to act. UI is the visual layer of buttons, menus and forms. Both are designed together on every project.

Only the ones that help visitors. My article on web design trends worth following covers which ones are worth it and which to skip.

Let's design yours.

Share your current site or brand and I’ll reply with ideas and next steps.

Related: Web development · Multilingual & RTL websites · Landing pages & leads