Ajuved Roshan

Service · WordPress & WooCommerce

WordPress, done properly.

Business websites and online stores on WordPress and WooCommerce, built lean, fast and secure, with UAE payments and shipping set up and an admin your team can actually use.

01 · Overview

What does a WordPress developer do?

WordPress powers a large share of the web because it is flexible and easy to edit. WooCommerce is the free e-commerce plugin that turns a WordPress website into a full online store. Together they can run anything from a five-page company site to a large catalogue store.

That flexibility is also the risk. Too many plugins, a heavy theme or skipped updates make WordPress slow and vulnerable. A WordPress developer’s job is to build lean: only the plugins you need, a clean theme structure, and a setup that stays fast and secure over time.

I build new WordPress and WooCommerce sites, and I also take over existing ones to fix speed, errors and security. For many sites, the Core Web Vitals fixes for WordPress are the quickest wins.

02 · Audience

Who it's for.

  • Businesses on WordPressOwners whose site has become slow, broken or hard to edit.
  • New WordPress projectsCompany websites and blogs built properly from day one.
  • WooCommerce storesStores that need better speed, checkout or product management.
  • Teams that edit oftenMarketing teams who want to update pages without a developer.

03 · Value

Why it matters.

WordPress is only as good as the way it is built. A well-built site loads fast, ranks well and is easy to edit; a badly built one becomes expensive to maintain and easy to hack.

WooCommerce gives you full ownership of your store and data, without a platform fee on each sale. With the right hosting and care it scales comfortably as orders grow.

01

WordPress websites

Company sites, clinics and service businesses on WordPress and Elementor Pro, with only the plugins the site really needs.

  • Elementor Pro theme builder
  • Lean, maintained plugin set
  • Blog and SEO structure
  • Forms with spam protection
  • Role-based admin access
  • Training and handover
  • WordPress
  • Elementor Pro
  • Rank Math

02

WooCommerce stores

Online stores that are easy to shop and easy to run, from product pages to checkout and order emails.

  • Product, variation and stock setup
  • UAE payment gateways
  • Shipping zones and rates
  • VAT-ready invoices and emails
  • Abandoned cart and coupons
  • Product data imports
  • WooCommerce
  • Payments
  • Shipping

03

Fixes, speed & upgrades

Already on WordPress? I fix what is slow or broken, clean up plugins and bring the site up to date safely.

  • Plugin and theme audit
  • PHP and core upgrades
  • Speed and caching setup
  • Broken layout and error fixes
  • Staging site for safe changes
  • Malware clean-up
  • Performance
  • Security
  • Maintenance

Process

How it works.

Four clear stages, one person from start to finish.

01 · Plan

The right setup.

Pages, products, payments and shipping mapped before the build.

02 · Build

Lean and fast.

Theme, templates and store built on a private staging site.

03 · Test

Orders that work.

Test orders, emails, payments and stock checked end to end.

04 · Launch

Live and supported.

Launch, training and ongoing updates on a care plan.

04 · Pricing

What affects the price.

Every project gets a fixed price and timeline in writing before work starts. These are the main factors that shape it:

  • New build or takeoverA fresh build versus fixing and improving an existing site.
  • Number of templatesUnique page and product layouts.
  • Plugins and featuresPremium plugins, custom features and integrations.
  • Store setupProducts, payments, shipping and VAT for WooCommerce.
  • Condition of the siteFor takeovers, how much needs fixing first.

05 · Deliverables

What you get.

  • A lean WordPress or WooCommerce setup
  • Only the plugins you need, all licensed
  • Speed, caching and image optimisation
  • Security hardening and backups
  • Editor training for your team
  • Updates and support on a care plan

Why work with me

One person, one standard.

7+ years

Building and running websites for businesses across healthcare, e-commerce, agencies and more.

80+ sites

Launched on WordPress and Shopify, on schedule and within budget.

99.9% uptime

Across the hosting and servers I manage for clinics and brands.

One contact

The person who designs your site also builds, hosts and maintains it. Nothing gets lost between teams.

Questions

Common questions.

Straight answers about WordPress and WooCommerce. Anything else, just ask.

Ajuved Roshan, web designer and developer in Dubai, UAE

Still have a question?Ask me directly — no sales team in between.

Several UAE-ready gateways have WooCommerce plugins, and the right one depends on your bank and business type. I help you choose and set it up, including test payments before launch.

WooCommerce gives you full control and no platform fee on sales; Shopify is a managed platform with a monthly plan. My article on WordPress vs Shopify for UAE businesses explains the trade-offs.

Usually, yes. Most slow sites suffer from heavy plugins, unoptimised images and weak hosting. I measure first, then fix the biggest causes.

Yes. Care plans cover updates, backups, security monitoring, uptime checks and small changes each month.

Yes, when it is kept updated, uses trusted plugins and sits on good hosting. Most hacked sites have outdated plugins or weak passwords. This website security checklist covers the essentials.

Yes. I start with an audit of the theme, plugins and hosting, fix the risky issues first, then improve speed and structure step by step.

Let's build on WordPress.

Tell me about your site or store and I’ll reply with the best setup and a fixed price.

Related: E-commerce websites · Shopify stores · Care plans & maintenance