If you’ve never commissioned a website before, the process can feel like a black box: you pay a deposit, wait, and hope something good comes out. It shouldn’t work like that. A good project has clear stages, clear decisions and no surprises.
Here’s how I run a typical business website, from the first conversation to launch and beyond.
1. Discovery
We start with your business, not with colours. Who are your customers? What do they need to do on the site? What does a lost enquiry cost you? We agree the pages, features, languages and platform, and I put together a clear scope and timeline.
You’ll need: examples of sites you like, your logo and brand files, and a rough idea of the pages you want.
2. Structure and content
Before design, we map the sitemap and what each page needs to say. Keyword research shapes page titles and headings, so the site is planned for Google from the start. Content is the most common reason projects get delayed, so it’s worth starting early.
3. Design
I design the key pages for desktop and mobile in Figma, in English and Arabic if needed. You review real layouts with your real content, not abstract wireframes, and we refine them together. Once the homepage and one inner page are approved, the rest of the site follows the same system.
4. Build
The approved design is built on WordPress, WooCommerce or Shopify, with fast pages, responsive layouts, forms, WhatsApp and tracking set up. You get a private staging link to review the site as it comes together.
5. Testing
- Every page on real phones, tablets and desktops
- Forms, emails, WhatsApp and payment flows tested end to end
- Speed, Core Web Vitals and basic accessibility checks
- SEO set-up: titles, meta, schema, sitemap and redirects from any old pages
6. Launch
We go live with SSL, backups, caching and a firewall in place, connect Google Search Console and Analytics, and check everything again on the live domain.
7. After launch
Launch is the beginning. Updates, backups, monitoring and small improvements based on how visitors actually use the site keep it fast, safe and effective.
How long does it take?
| Project | Typical timeline |
|---|---|
| Landing page | 1–2 weeks |
| Business website (5–10 pages) | 3–6 weeks |
| Online store or bilingual website | 4–8 weeks |
| Larger or custom projects | Agreed in the scope |
The biggest factor is usually how quickly content and feedback come in, not the build itself.
The best projects aren’t the fastest ones. They’re the ones where every decision is made once.
Planning a new website? Tell me about it on WhatsApp and I’ll send you a clear plan and timeline.
