Ajuved Roshan

Service · Web development

Web development that holds up.

Clean, fast websites built properly from the first line: WordPress, Elementor and custom code, tuned for speed and SEO, and ready to grow with your business.

01 · Overview

What is web development?

Web development is the work of turning a website design into a real, working website: the code, the content management system, the forms, the integrations and the server it runs on. Design decides how a site looks; development decides how fast it loads, how reliably it works and how easy it is to grow.

For most businesses in Dubai and the UAE, that means a WordPress website built with Elementor Pro, so the team can edit pages without a developer. When a project needs more, such as a booking flow, a calculator, a member area or a link to a CRM, I write custom code inside WordPress or build the feature separately.

Good development is mostly invisible. Pages load quickly on mobile data, forms always reach the right inbox, Google can crawl every page, and updates do not break the layout. That is the standard every build is held to.

02 · Audience

Who it's for.

  • New businessesA professional first website that is fast, easy to edit and ready for Google from launch day.
  • Growing companiesA rebuild of an old, slow or hard-to-edit site, keeping the pages and rankings that already work.
  • Clinics and servicesBooking, enquiry and WhatsApp flows that send every lead straight to your team.
  • AgenciesWhite-label development for design agencies that need a reliable builder in Dubai.

03 · Value

Why it matters.

Your website is often the first conversation a customer has with your business. If it is slow, broken on mobile or hard to use, people leave before they read a word, and paid ads become more expensive because fewer visitors turn into enquiries.

Solid development also protects you later. A clean build is cheaper to maintain, safer to update and easier to extend, so the website keeps up as the business grows. My guide on how a website project runs from brief to launch explains each stage.

01

Custom WordPress builds

Business websites built on WordPress and Elementor Pro, designed page by page and built exactly as designed, with a clean structure your team can edit without breaking the layout.

  • Custom themes and templates
  • Reusable sections and global styles
  • Custom post types and fields
  • Forms, WhatsApp and call tracking
  • Editor training for your team
  • Clean, documented handover
  • WordPress
  • Elementor Pro
  • PHP
  • ACF

02

Custom features & integrations

When a plugin is not enough, I write the feature. Booking flows, calculators, member areas and links to the tools your team already uses.

  • Custom plugins and widgets
  • REST API and webhook links
  • CRM and email marketing sync
  • Payment gateways for the UAE
  • Booking and appointment flows
  • Data imports and exports
  • JavaScript
  • REST API
  • PHP
  • Webhooks

03

Speed, SEO & launch

Every build ships with the technical groundwork in place, so Google can crawl it and visitors do not wait for it.

  • Core Web Vitals tuning
  • Image and font optimisation
  • Schema and meta set up
  • XML sitemap and redirects
  • Analytics and Tag Manager
  • Hosting, SSL and backups
  • Core Web Vitals
  • Rank Math
  • GA4
  • GTM

Process

How it works.

Four clear stages, one person from start to finish.

01 · Scope

A clear plan first.

Pages, features and integrations agreed in writing, with a fixed price and timeline.

02 · Build

Built on a staging site.

You review progress on a private link while the site is built and tested.

03 · Test

Every device, every form.

Real phones, desktop browsers, forms, tracking and speed checked before launch.

04 · Launch

Live, then looked after.

DNS, SSL, redirects and backups handled, with support after launch.

04 · Pricing

What affects the price.

Every project gets a fixed price and timeline in writing before work starts. These are the main factors that shape it:

  • Number of pagesEach unique page layout needs design, build and testing.
  • FeaturesBooking, payments, member areas and calculators add development time.
  • LanguagesAn Arabic version adds RTL layouts and translated SEO.
  • IntegrationsCRM, ERP or third-party APIs need setup and testing.
  • ContentWhether text and images are ready, or need writing and sourcing.
  • Hosting and careServer setup and monthly maintenance after launch.

05 · Deliverables

What you get.

  • A fast, responsive WordPress website
  • Full admin access, domain and code in your name
  • SEO basics, schema and analytics set up
  • Forms, WhatsApp and call tracking working
  • A training session and simple editing notes
  • Support after launch, or a care plan

Why work with me

One person, one standard.

7+ years

Building and running websites for businesses across healthcare, e-commerce, agencies and more.

80+ sites

Launched on WordPress and Shopify, on schedule and within budget.

99.9% uptime

Across the hosting and servers I manage for clinics and brands.

One contact

The person who designs your site also builds, hosts and maintains it. Nothing gets lost between teams.

Questions

Common questions.

Straight answers about web development. Anything else, just ask.

Ajuved Roshan, web designer and developer in Dubai, UAE

Still have a question?Ask me directly — no sales team in between.

Most business websites are best on WordPress with Elementor Pro, because your team can edit them easily. When a feature needs it, I write custom code inside WordPress or build it separately.

Yes. I start with a review of the code, plugins and hosting, fix what is risky, and then keep improving the site without a full rebuild unless it really needs one.

Yes. Pages are built with reusable sections and global styles, and I walk your team through editing text, images and posts before handover.

You do. The domain, hosting account, content and code are yours, and you get full admin access at launch.

A landing page usually takes one to two weeks, a business website three to six weeks, and an online store or bilingual website four to eight weeks. The timeline is agreed in writing before work starts.

It depends on pages, features, languages and integrations. You get a fixed price in writing after a short call. My article on what changes the price of a website in Dubai explains each factor.

Let's build yours.

Tell me what the website needs to do and I’ll reply with a plan, a timeline and a fixed price.

Related: Web design & UI/UX · WordPress & WooCommerce · Technical SEO